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Communication for the Finance Sector
RESIDENTIA
Promoted by Banca dello Stato del Cantone Ticino and Studio Pagani, Residentia is the leading real estate investment fund in the Italian part of Switzerland. Listed on the Zurich stock exchange (Six Swiss Exchange) since 2011, it is now one of the best-performing funds in Switzerland in this sector.
U STORY
The creation of a new real estate fund requires passing through a complex series of procedures. We experienced this journey from the start with the promotors of Residentia. We took part in the planning and development of all aspects of communication, beginning with the creation of the branding.
The Residentia brand is strong and distinctive. It conveys trustworthiness and authority, by expressing the inspirational values of solidity and ties with the local community.
WHAT WE DID
LOGO AND CORPORATE IMAGE
WEBSITE
INFORMATIVE MATERIALS
ADVERTISING
CORPORATE VIDEO
ILLUSTRATIONS
Corporate Logo
Corporate Logo
To interpret and sum up the essence of a broad-reaching project, such as a real estate investment fund, into a microcosm with few words and symbols was the objective to which we aspired.
Key Visual
Trust is also built through the reassurance of shared experience.
The key visual created for Residentia was an illustration of Bellinzona Castel, which conveys the idea of shared ties to the region and its values, fundamental elements of the Fund’s identity.
Corporate Identity
and Annual Report
When developing the strategic plan for Residentia, the integrated communication approach required defining the corporate identity, in order to coherently reflect the primary elements.
The unconventional communication style used for the technical documents, first and foremost the financial reports, and the targeted use of custom infographics and icons to highlight performance and significant data made the documents easier to consult.
L’The unconventional communication style used for the technical documents, first and foremost the financial reports, and the targeted use of custom infographics and icons to highlight performance and significant data made the documents easier to consult.
Website and Online
Communication
The fund’s communication went digital. The multilanguage website built for Residential is a concrete expression of the logic behind integrated communication.
The fund’s communication went digital. The multilanguage website built for Residential is a concrete expression of the logic behind integrated communication.
Advertising and Promotional
Activities
Finance advertising, with its rigid regulations for protecting consumers and the market, takes up a whole chapter in the communication world and represents a challenge for advertising agencies.
Community Card
Campaign
The continuity of our collaboration and constant efforts to identify ourselves with the operational dynamics of Residentia allowed us to brainstorm and develop, working closely with their management, projects dedicated to specific marketing initiatives.
Residentia Card is the answer to their need to provide opportunities for positive interactions with tenants in fund-owned buildings, by offering exclusive benefits to cardholders.
