Image, Branding, and Corporate Identity
Unimeta is specialized in developing brand strategies and integrated communications projects – from corporate identity to advertising – for companies, associations, institutions, and public agencies.
Branding, when defined as the design and development of a corporate image, is a fundamental strategic effort in terms of establishing the right brand identity, recognition and positioning in the market.
Our meticulous study of a company’s characteristics, qualities, skills, and professionals allows us to identify which factors are required in order to accurately transmit the brand awareness and establish proper differentiation from competitors.
Naming, Logo, and Corporate Guidelines
Unimeta generates branding strategies, company naming and pay-offs, brand/logo for companies and products including: defining corporate colors, typography and key visuals, and drafting guidelines which collectively determine the corporate identity.
Unimeta designs a coordinated corporate image in alignment with the brand strategy, making use of all of the brand’s communication materials, including sharable, informative and promotional content for online and offline use: company letterheads, business cards, folders, brochures, catalogues, customized vehicles, staff uniforms, and any other special requests.