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Service Industry Communications
GRUPPO SICUREZZA
Gruppo Sicurezza is a market leader operating in the security market. Since 1980, the company offers the design and installation of security systems, satellite protection and localizing, cyber security and technologically advanced services for protecting property and people. Gruppo Sicurezza also includes the Galli Sicurezza brand, a historic local brand which has been operating in the mechanical security sector for more than 60 years.
U STORY
Our collaboration with Gruppo Sicurezza is a long-standing shared journey during which we have accompanied the evolution of this sector leader. Their development of innovative services and constant growth led to new communications needs which require interpretation and conveying. A fundamental strategic step was taken under our curating of the brand’s complete restyling, along with the historic Galli brand, which was acquired and integrated into the group, while still maintaining independent operations and image.
WHAT WE DID
LOGO AND COMPANY IMAGE
WEBSITE
INFORMATIVE MATERIALS
CORPORATE VIDEO
REBRANDING
DECORATION OF OFFICES AND SHOWROOM
Corporate Image Restyling
We oversaw the restyling of the brand by developing a new concept, with a unique and recognizable designby integrating and reinterpreting their established graphic element with a pyramid into an identifiable key visual. This was used to increase the visual impact and to create a chromatic subdivision of the company’s divisions.
The new logo’s distinctive and characteristic graphic mark completes the definition of the corporate identity, as well as guiding and being extended to the design of all of the communications material, print and digital, for Gruppo Sicurezza.
The new logo’s distinctive and characteristic graphic mark completes the definition of the corporate identity, as well as guiding and being extended to the design of all of the communications material, print and digital, for Gruppo Sicurezza.
Corporate Profile and Communications Strategy
The next step, after restyling the image, is to reformulate the entire strategic communications plan for Gruppo Sicurezza.
Developing a new way of presenting the company also involves overseeing the copy, the tone-of-voice and the graphics of the corporate profile. After which all print, informative, institutional and product-related materials must be designed and produced.
We define the corporate concept, by identifying the values and mission, and set a new expressive style by determining new communications frameworks and new sales information modes.
Digital Communication and Website Design
Digital Communication at Gruppo Sicurezza underwent a profound revision. We designed the creative aspects and content for the new website, developed the architecture and entire functional structure, and curated the design and graphics according to the corporate identity.
The online version of the corporate communications concept integrates into a mix of creativity, competence and attention to the latest SEO techniques to optimize the site’s ranking and accessibility. The content and navigation paths were designed to respond to the most advanced criteria in terms of experience and usability (UX).
Gruppo Sicurezza Offices Interior Decorating
Our comprehensive management of communications at Gruppo Sicurezza includes curating the visual design of corporate buildings. Our U Custom division is composed of architects and art directors who developed the interior decorating for the new headquarters.
In this way, the strong personality of the brand was integrated perfectly into the architectonic elements, giving the physical spaces the distinctive characteristics of the corporate identity. The project covered every detail, and the final visual experience conveys elegance, personality and security.
Dynamic Communication
In order to provide its services, Gruppo Sicurezza makes use of a considerable number of vehicles. Corporate vehicles are an interesting and important means of communication. We took advantage of this opportunity by customizing company cars and vans with striking graphic symbols which make their business activities instantly recognizable.
We further developed this kind of communication with custom-designed garments and staff uniforms. For Gruppo Sicurezza, we also oversee the production of all documents concerning the services they provide and all materials to be displayed in their monitored areas.
Multimedia Productions
The creation of films and videos is an important step for summarizing and effectively conveying the corporate mission and values. On the occasion of the participation of Gruppo Sicurezza at the Prix SVC (Swiss Venture Club), at which they won an award, we produced an emotional video in motion graphics to tell the history of the company and to present its conceptual vision of security.
Photo Shoots
The need to humanize the group’s activities and have access to high-quality custom content led us to organize a series of photo shoots. The images highlight the human impact, a key element for creating the indispensable fiduciary relationship required in the security sector.
All of the photographs we produced underwent meticulous retouching and color correction to create visually stunning key visuals and advertisements.
Coordinated Corporate Image
Galli Sicurezza entered the group, so its communication needed to be harmoniously coordinated along with the global image restyling.
While still maintaining the brand’s historic characteristics, we redefined the design of the brand, its identifiable aspects, reinterpreting the values and qualifying concepts to achieve a perfect integration into the communications strategy for Gruppo Sicurezza.
We built the new website, designed the new corporate image, trade show stand, written content, claim and graphics. We also handled the photo shoots, advertising and all aspects of the coordinated image.
We built the new website, designed the new corporate image, trade show stand, written content, claim and graphics. We also handled the photo shoots, advertising and all aspects of the coordinated image.
The welcome counter is shaped like a key, the core product offered by the company, an evocative image of the products and service they provide, made using custom made artistic light design elements.
At the same time, the advertising campaign for the launch of the new headquarters was created and diffused, highlighting the values of the historic brand and its integration with Gruppo Sicurezza.
Decoration of Galli Showroom
Emerging from the new strategy for Galli Sicurezza was the opening of a flagship store in the center of Lugano. The U Custom division at Unimeta was responsible for the visual concept for the new showroom, the design, and the production of customized decorative elements.
